Bruno Aveillan for Chanel

You may not have heard the name Bruno Aveillan before (I hadn’t, though I guess that doesn’t mean a lot), but the ultra talented filmmaker, photographer and multimedia artiste has created film for… deep breath… Lanvin, Guerlain, Rochas, Perrier, Jaguar, Louis Vuitton, Audi, Nike, Paco Rabanne and MaxMara, to name but a few.

This latest balletic beauty is for Chanel’s J12 watch (set with 54 diamonds, for your interest), and feels like a refreshing change from the excesses, extravagance and dramatics of many recent fashion films.

Still exquisite, expensive, and in true Chanel style, flawless, it’s as cool as liquid silk and sharp as diamonds.

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