Moodboard: Penny Sage

Our exclusive first look at the dreamy new Penny Sage collection, ‘To The Wonder’ last week, as well as learning that the entire Georgia Alice winter range started with a particularly delicious-sounding cake, got us thinking about designer’s inspirations, and how interesting it is to learn what’s behind a particular colour or fabric choice, how inspiration can influence a range as a whole, and even how the range is presented.

Penny Sage designer Kate Megaw is one of those designers whose inspirations and ideas are as fascinating and beautiful as her clothing, and when we enquired further she let us have a peek at her moodboard to To The Wonder, as well as forwarding the notes that accompany the collection.

We’d love to present designer’s moodboards on a more regular basis (Hi designers! Get in touch!) – it’s such a unique insight and definitely affects the way we feel about the clothing, and even the way we wear it…


‘To the Wonder’ is a collection of space and introspection, of texture and tactility – an ode to everyday beauty, the sensorial and the detailed.

A trip through New Zealand’s Desert Road — a stark streak in the country’s heart that runs through an almost alien landscape, peppered with volcanic, snow-topped mountains — was the catalyst for designer Kate Megaw.

“Although I pass through it often and always admire how beautiful it is, there was a particular quality that struck me on this day. It took my breath away. The colours — incredible, the sky all different grays and a faint lilac. The textures — the snow falling and the tussock, pumice, rocks and sand.”

Equally, urban surroundings echoing the colour palette played a part: an old community hall painted entirely in grey hues; a succulent plant on a studio desk; the light play against a living room wall as the sun sets.

Megaw’s atunement to the overwhelming beauty in the everyday was ultra-sensorial.

Fabrics are textural and touchable: silk crepe, wool voile, silk mesh, brushed wool and cotton, wool twill, camouflage jacquard, washed and over-dyed silks.

A marle-gray brushed Japanese organic cotton brings to mind andesite, the volcanic rocks which line the landscape that inspired the collection.

A lilac dress is in an over-dyed floral giving it a worn-in, soft wintery look to what would normally be a summery floral.

The collection is driven by this use of colour and fabric, with styles created around each. Subtle nods to men’s workwear are apparent: a utilitarian trench coat, an oversized woollen t-shirt dress, simple trousers in a deconstructed camouflage fabric.

Texture is paramount: warmth and comfort evident from a glance. Subtlety in line — darts, dropped shoulders, raglan sleeves — give the collection a sense of easiness.

Hibernation or adventure are equally possible.

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