New Day

Expect to see the spring/summer campaigns of all our favourite New Zealand designers up on Undone in the coming months – it’s one of our favourite things to pore over and to showcase.

First up is Juliette Hogan‘s ‘New Day’, which not only has us aching for a quiet place by the water with only the lap of waves, cool sand between our toes, the hint of a breeze in the pohutukawa and that lemony seaside light, but also leaves us inspired to create the most elegant casual looks, mixing perfectly cut jeans in luxe Japanese denim, cotton sweaters and plaid shirts with dramatic maxi lengths, metallic silks, brocades and blush hues…

“We really just wanted to portray the brand in an aspirational way… The urban elements were a really nice way to communicate the more masculine slant Juliette’s collections have taken while still having the feminine/beautiful aesthetic she’s so well known for…” – Chantelle Mears, Sales & Communications Manager, Juliette Hogan


Model: Izzy at 62 Models | Photographer: Olivia Hemus | Stylist: Rachel Morton

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