We love great little success stories about entrepreneur following their dreams, so have been enjoying watching innovative shoe brand Radical Yes grow in leaps and bounds, and after clocking the latest set of campaign images thought it was the right time to present the label to our Undone readers…
Launched in 2013, Radical Yes began life as an active footwear brand developed for people with creative lifestyles, conceived in response to designer and yoga practitioner Kerryn Moscicki’s own search for the perfect fashion activewear shoe.
This season the brand takes inspiration in the positive energy of 90s hiphop like De La Soul infused with hints of sun-drenched 60s Venice Beach surf culture, and has teamed up with Melbourne photographer Marnie Hawson to produce a curated selection of images with RY as the star. Given an open brief to capture the brand through her own eyes, Hawson also utilised props form her own passion project – a vintage and industrial curio online store called Epoch Co.
We caught up with Kerryn for a bright little super quick chat about polka dots and mix tapes…
What’s your favourite Radical Yes print?
Polka dots. One of the signature obsessions of the Radical Yes brand is the humble polka dot. It’s hard to explain what it is about polka dots that make us feel so good. They bring happiness and light. They make us smile. As fellow polka dot devotee Japanese artist Yayoi Kusama put it, “…a polka dot has the form of the sun, which is a symbol of the energy of the whole world and our living life, and also the form of the moon, which is calm. Round, soft, colourful, senseless and unknowing. Polka dots become movement… Polka dots are a way to infinity… “Yes! Yayoi they really are… Every Radical Yes collection features polka dots somehow. Whether on an upper, hidden in a lining or as seen on our super radical dust bags. We are dotty for dots.
And your favourite pattern ever?
Polka dots from the hand of either Yayoi Kusama or Comme des Garcon.
What would you have on a Radical Yes mix tape?
Our household is very musically diverse so it is always a constant mix tape. Currently on high rotation is: any mix by Invisible City Sound System from Canada, Nick Cave – ‘Mercy Seat’, Dr Alimantado – ‘I Shot the Barbar’, Paul McCartney – ‘Mokberry Moon Delight’, Neil Young – ‘Out on the Weekend’.