Nothing has had the longevity in fashion of denim, so it made sense for Stolen Girlfriend’s Club, when thinking up ways to toast their 10th birthday, to roll out a capsule collection of straight-up slick jeans with their signature cool spin.
Denim has been a core component of the SGC brand identity since inception. With the first drop scheduled for this month, Stolen Denim showcases the cult fabric’s crucial role within the brand’s DNA and celebrates Stolen’s rock and roll spirit.
Offering both refined core styles and seasonal releases, the 2015 denim program, ‘Real Cool Time’, opens with black denim for men and women in contemporary, rock and roll silhouettes. The collection pays homage to Stolen’s musical muses referencing greats such as T-Rex, Thin Lizzy and Baby Strange as a starting point for silhouette and eponymous style names.
Undergoing a tireless fit testing process, Stolen have refined the perfect fashion, dress and relaxed jean in an array of wash treatments for men and women. Using premium denim sourced from Turkey, the cloth will wear to improve with age and last the distance. Each pair features distinctive hardware and both metal leather detailing that echoes instrumental hardware in a subtle nod to rock and roll.
In further tribute, we had Marc and Luke answer some quick Qs and give us a little playlist of tracks that fit perfectly with the new collection…
What were your key considerations when designing this range?
Creating something that’s timeless was our key consideration. Every season we create these forward collections for our catwalk shows that are trend and theme oriented. So with the denim, we wanted something that was going to age well and also complement the collections. We’re not re-inventing the wheel with denim, the focus is 100% on a great product that performs well and lasts forever, all with a rock ‘n’ roll spirit. Detailing, fabrication, and cut are our main priorities with this line. This is what elevates our jeans over the common brand and makes them ‘Stolen’.
Tell us a little more about the styles in this release?
The shapes are all contemporary rock ‘n’ roll silhouettes. Super simple to start with; a narrow leg silhouette and a looser leg silhouette. Our women’s shapes all feature a mid-high rise, we felt this was a little more mature and refined (no visible underwear above your waistline here!). With our men’s skinny we’ve worked so hard to create the perfect slim silhouette, one that doesn’t show your muscle definition overtly, nor does it make your legs look too tapered or ‘carrot-like’, we’re so over that look.
Any favourite pieces and why?
That’s a hard one because we (Marc, Luke, Dan) all have our own favourites. Each jean has a purpose and a customer in mind hence having a damn good reason to be in the range.
What is it about denim that has kept it so covetable and relevant in fashion for so long?
It’s so hard-wearing, it gets better with age and takes on a personality all of its own. It becomes an extension of you and no two denims are alike. Those attributes will always keep us in love with denim!
The Stolen Denim Mix Tape
T.Rex – Cosmic Dancer
Death – Politician’s in my eyes
Thin Lizzy – Dancing in the Moonlight
The Smiths – This Charming Man
Hole – Miss World
Black Sabbath – Paranoid