Undone At NZFW: RUBY

Who: RUBY’s 2015 ready-to-wear collection, Tonight, Tonight.

What: Taking inspiration from a photograph by Erwin Blumenfeld of Russian-born ballerina, Alexandra Danilova, designer Deanna Didovich channels the “off-duty dancer” in RUBY’s latest collection. Indeed, models emerged as though they’d just stepped off stage, having tugged out ballet buns and slipped out of pointe shoes. Tutus were swapped for wide-leg embroidered jeans; leotards for breezy wrap shirts and pea coats in camel and lilac. A 70s vibe was welcomed too, with swirling paisley prints and navy blue pantsuits. Playful and feminine, RUBY’s ready-to-wear collection took a dancer’s grace from stage to sidewalk.

Where: A central Auckland carpark. Not exactly synonymous with glamour, I know, but surprisingly, it made the coolest location for a fashion show. Packed with industry members and buyers, the carpark’s Level 4 was energetic and buzzing, with loud music and (best of all) a Stolen Rum stall. The grungy, concrete setting acted as the perfect juxtaposition to RUBY’s feminine, graceful collection. Best experience in a carpark yet, that’s for sure.

Beauty: Hair was out and long, each model sporting a fringe in 70s fashion. Faces were bronzed; lips a shade of soft lavender. Read about the full beauty look here.

We liked: The show’s brief interlude just before the final walk-out, where comedian Chris Parker and the Dynamotion dance crew performed an amusing dance to Beyoncé’s ‘Run the World’. A little random, perhaps, but it certainly got everyone’s attention.

Also noteworthy was the fact that you could shop the collection almost straight off the runway. The 15-piece collection was available to purchase directly after the show in a one night only, pop-up store – the first time such a concept has happened as part of NZFW. Today, the collection was made available online and in RUBY stores.

Kate Cross, Undone Girl

Photos by Karen Ishiguro

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